The current job market swings heavily in favor of candidates. Top-tier professionals know how in-demand they are, and if you don’t market yourself properly as an employer, you might lose your dream employee to a competitor.
The secret to attracting high-quality applicants is differentiating yourself from other industry players, and showing top talent how joining your company can help them reach their career goals.
1. Offer Clarity, Conviction And Career Opportunities
Attracting top talent is done by communicating what we all want in a new job — clarity about what our mission is, to work with others who share the conviction that what the company is doing matters and to know that new experiences and career options abound. Find ways to authentically express these things through video, robust career pages and personal communications from senior leaders.
2. Be Flexible And Unique
We are shifting into an era where the “traditional” office environment and compensation models are no longer as appealing as they used to be. Show candidates that you value work-life balance and individuality. Whether is the option to work some days from home or allowing employees to move about an open office environment, give them some flexibility.
3. Use Your Employees As Brand Ambassadors
Your business leaders and teammates can significantly impact your ability to attract top talent by creating talent ambassador LinkedIn profiles, reaching out to high potential candidates, taking time to conduct reviews on platforms such as Glassdoor and Indeed and helping generate content that is rich in the organization’s culture.
4. Know Your Employer Value Proposition
An organization looking to stand out from competitors when seeking to attract top talent must be able to articulate and share how the employee value proposition is lived every day, along with the vision and mission of the organization. Just as an organization has a brand for the external market, there needs to be an employee brand that can effectively communicate the employee experience.
5. Know Your Target Audience Really Well
Recruiting is selling. Identify your target audience and understand your organization’s selling points. What do we have to offer, and who would benefit from what we can offer? With these details, you can place your company brand in the center of your target audience. Advertise your organization’s culture, and echo your talent’s needs, skills and attitudes as it relates to your brand.